![]() ![]() For instance, clickbait with misleading or deceitful headlines might play on a reader's emotional response or curiosity. When used manipulatively, clickbait typically exhibits headlines that are completely misleading regarding linked content. The following characteristics can also be considered common traits of clickbait: Generally, clickbait can be considered as content that uses misleading headlines to generate traffic or purposely uses vague representations of what the content is about. ![]() Read more: 7 Ways to Market a Small Business What would be considered clickbait? Even though some content may appear to be using clickbait tactics, it most likely would not be considered as such, as true clickbait is typically viewed as a negative marketing tactic. In this way, your content is behaving like clickbait, however, it would not be considered clickbait if you connect a relevant headline with valuable and useful content.īecause of the subtle differences between these types of content, there can be internet content out there that is considered clickbait and content that merely behaves like clickbait. You could use a clickbait tactic like creating a compelling headline that piques the audience's interest and gets them to click your link. For instance, you might have a highly informative article for which you would like to generate traffic. What is clickbait?Ĭlickbait applies to any copy created to promote your content and drive quality traffic to your website. ![]() In this article, we explore the definition of clickbait and the characteristics that distinguish it from positive marketing tactics. Often, clickbait is a term used to describe misleading headlines. Clickbait is a term that refers to internet content intended to entice readers to click on and follow a link to a website or article. ![]()
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